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# What types of templates are there?

> Choose a ready-made design, code your own template in HTML or have a custom design made.

The template determines what your newsletter looks like: the layout, the colours, and the sections you fill in for each campaign. There are three ways to get a template. Which one suits you best depends mainly on how much you want to design yourself and whether you can code in HTML. At the bottom of the table, there is a fourth option for when you do not need a template.

| Option                                | What you do yourself                                                    | What you need                                              |
| ------------------------------------- | ----------------------------------------------------------------------- | ---------------------------------------------------------- |
| Ready-made template                   | Choose an existing design and adjust it in the drag & drop editor       | Nothing, these templates are ready to use in every account |
| Building a template yourself          | Code your design in HTML and import it                                  | HTML knowledge                                             |
| Custom design                         | Share your wishes, and the designers at Laposta will build the template | A paid account                                             |
| Ready-made newsletter, so no template | Load a complete newsletter from outside Laposta as a campaign           | The HTML of that newsletter                                |

Note the difference in the names: a ready-made template is a design in Laposta that you fill in again for each campaign. A ready-made newsletter is a complete newsletter from outside Laposta that you send once. You can read how to load this in [Importing your ready-made newsletter](/hoe-importeer-ik-mijn-nieuwsbrief-vanaf-internet).

## Choosing and adjusting a ready-made template

The ready-made templates have been created by professional designers for the drag & drop editor. You are free to use them: they are ready to use straight away and easy to adjust.

When creating a campaign, you can choose a template in [step 3](/stap-3-kies-een-sjabloon). In [step 4](/stap-4-vul-het-sjabloon), you can adjust the structure and design. Click ‘Save as template’ to save your adjustments for next time. You can read more about this in [Saving and copying an adjusted template](/ik-heb-een-sjabloon-aangepast-hoe-sla-ik-die-op).

All ready-made templates can be found under Campaigns → Templates → Drag & drop. If you prefer to start with a blank template and build the structure and design yourself, choose the ‘Basic-Empty’ template.

## Coding a template yourself in HTML

You can also build your template yourself in HTML. Using special Laposta tags, you determine which sections can still be modified while filling in the newsletter.

To import the template, go to Campaigns → Templates → Custom and click ‘Import new template’. The requirements your HTML must meet are listed in [Importing a self-made template in Laposta](/welke-opties-biedt-laposta-bij-een-zelfgemaakt-sjabloon).

## Having a custom design made

If you have a paid account, the designers at Laposta can design and code a template completely according to your wishes. This is called a Joe: a custom-coded template with its own editor.

## Taking over a template from another user

If a colleague with their own account, a client, or an agency has a template ready for you, they can share it with you via a share link. With a single click, you can then import a copy into your own account. How this works is explained in [Sharing a template with a share link](/hoe-kan-ik-een-sjabloon-delen).

## Related articles

#### [Choosing a template in step 3](/stap-3-kies-een-sjabloon)

In step 3, you choose a template with the layout, fonts and colours for your newsletter.

#### [Filling in your template in step 4](/stap-4-vul-het-sjabloon)

Create your newsletter using blocks for text and images, apply your global design and…

#### [Saving, editing or copying a template](/ik-heb-een-sjabloon-aangepast-hoe-sla-ik-die-op)

How to edit a drag & drop template, save it and copy it to another account.

#### [What requirements must a custom HTML template meet?](/welke-opties-biedt-laposta-bij-een-zelfgemaakt-sjabloon)

Make your own HTML template suitable for Laposta with editable tags and read how to…