> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.laposta.org/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.laposta.org/_mcp/server.

# Connecting Plausible to your campaigns

> Automatically add UTM codes to the links in your newsletter to track visits to your website in Plausible.

With the privacy-friendly analytics tool Plausible Analytics, you can easily keep track of how much traffic your newsletter brings to your website. However, the campaign tracking is less extensive than that of Google Analytics.

To track this traffic, you can tick the ‘Connect Google Analytics’ box in step 1 of your campaign. This enables the UTM codes, even when you work with Plausible. You do not need to configure anything else.

Laposta then automatically adds three completed UTM codes to every link in your newsletter. Plausible uses these codes to see that a visitor arrived on your website via your newsletter. You can read which codes these are and how this works for Google Analytics under [Connect Google Analytics](/hoe-koppel-ik-google-analytics-en-laposta).

## Viewing statistics in Plausible

You can find the visitors from your newsletter on two tabs in Plausible:

| Tab       | What you see there                                                                             |
| --------- | ---------------------------------------------------------------------------------------------- |
| Referrers | The direct sources of your traffic, including email campaigns as soon as a `utm_source` is set |
| Campaigns | The results per campaign, allowing you to track one specific newsletter                        |

## Related articles

#### [Connecting Google Analytics to your campaigns](/hoe-koppel-ik-google-analytics-en-laposta)

Automatically add UTM codes to the links in your newsletter to measure visits from your…

#### [Why are the links in my newsletter not working after connecting Google Analytics?](/ik-heb-google-analytics-gekoppeld-hoe-kan-het-dat-mijn-links-niet-meer-goed-werken)

What you can do if links in your newsletter no longer redirect properly after…

#### [What do the tracking settings for opens and clicks record?](/tracking-en-rapportage)

You can choose how much data is recorded about your readers, or have the registration…

#### [Viewing opens and clicks per campaign](/welke-statistieken-registreert-laposta-van-mijn-nieuwsbrief)

See which delivery, open, click and unsubscribe data is recorded for your newsletter…