> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.laposta.org/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.laposta.org/_mcp/server.

# Why is it better not to send an image-only newsletter?

> Ensure you have enough text alongside your images, so your message always comes across and your newsletter does not end up in the spam folder.

Many email clients do not display images immediately: your subscribers have to load them manually first. If your newsletter consists only of images, there is nothing to read at that moment and subscribers are more likely to lose interest. You can read where images do appear immediately under [why images are not always immediately visible](/waarom-zijn-afbeeldingen-niet-altijd-direct-zichtbaar-in-nieuwsbrieven).

Plain text solves this. It allows you to persuade your subscribers to load the images after all or to [open the webversion](/waar-vind-ik-de-webversie-wijzigings-en-afmeldlink). This increases the chance that your message comes across even without images and that subscribers click through to your website.

Therefore, use images to complement your text. When designing your newsletter, check whether it is still interesting without loaded images. Adding [alt text for each image](/kan-ik-een-alt-tekst-plaatsen-bij-de-afbeelding-in-mijn-nieuwsbrief) helps with this: that text is shown in place of the image for as long as it has not loaded yet.

Text is also important for spam filters. They look at the ratio of text to images. If your newsletter contains relatively little text, it is more likely to be [marked as spam](/waarom-komt-mijn-nieuwsbrief-in-de-spammap-terecht).

## Related articles

#### [Why do images sometimes load later?](/waarom-zijn-afbeeldingen-niet-altijd-direct-zichtbaar-in-nieuwsbrieven)

Read why some email clients only show images after permission is given, how fast they…

#### [Writing accessible content for your newsletter](/inhoud-van-jouw-nieuwsbrief-in-het-kader-van-toegankelijkheid)

Make your newsletter easier to read for every recipient and suitable for screen readers.

#### [Entering alt text for an image](/kan-ik-een-alt-tekst-plaatsen-bij-de-afbeelding-in-mijn-nieuwsbrief)

Add a description to your images for screen readers and blocked pictures.

#### [What to look out for in an accessible design?](/vormgeving-in-het-kader-van-toegankelijkheid)

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