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# When should you choose a dedicated IP-address for delivery?

> Read from what sending volume a dedicated IP-address makes sense, what it costs and how to request it.

Normally, you share an IP-address with other Laposta customers. If you send to a large number of subscribers, it may be worthwhile to send your newsletters from a dedicated IP-address. With separate IP-addresses, you build up your own sending reputation.

## When a dedicated IP-address is worthwhile

A sending reputation is built through volume. If only a few newsletters are sent via an IP-address, the volume is too small and the rating usually remains 'neutral'. This is not as good as the reputation of [Laposta's shared IP-addresses](/wat-zijn-de-ip-adressen-van-de-mailservers-van-laposta): Laposta goes to great lengths to ensure only good emails are sent, which results in a very good score. A dedicated IP-address is therefore only worthwhile from around 20,000 emails per month.

## Costs and requesting dedicated IP-addresses

Laposta always provides you with two IP-addresses, hosted on different machines. This ensures your IP-addresses remain available at all times.

Laposta warms up the new IP-addresses first. They run alongside the main cluster for several weeks, so that receiving mail servers learn to trust the addresses.

Two dedicated IP-addresses cost 100 euros per month, excluding VAT. If you would like more information or wish to request dedicated IP-addresses, please contact the helpdesk at [helpdesk@laposta.nl](mailto:helpdesk@laposta.nl).

## Related articles

#### [Which IP-addresses do Laposta's mail servers use?](/wat-zijn-de-ip-adressen-van-de-mailservers-van-laposta)

Overview of the IP ranges and domain names that Laposta uses to send newsletters.

#### [How does newsletter delivery work at Laposta?](/hoe-verzorgt-laposta-de-verzending-van-mijn-nieuwsbrieven)

What Laposta does to deliver your newsletter reliably and how fast it goes.

#### [What rules must a sender address meet?](/wat-is-een-afzendadres)

Which email address you choose as a sender, why you need to confirm it and how it…

#### [Editing the hostname of your account](/wat-is-een-hostname)

What the hostname does in the links of your newsletters and how to edit it yourself.