> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.laposta.org/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.laposta.org/_mcp/server.

# Sending a welcome email for a new subscription

> Use an automation for new subscribers, or activate the built-in welcome email for accounts created before 21 August 2018.

There are two ways to automatically send a welcome email to new subscribers. The best way is to use an automation that starts as soon as someone subscribes. This works in every account, and it lets you decide the content, timing and follow-up steps yourself. You can read how to set this up in [Welcome email and giveaway](/automatisch-een-weggever-versturen-na-een-inschrijving).

There is also a standard welcome email in the list settings. However, you can only set this up and activate it if your account was requested before 21 August 2018.

## Activating the standard welcome email

Go to Subscribers → your list → Enrich → Subscribe to set up and activate the welcome email.

Once the email is active, it will be sent immediately after subscription when using single opt-in. If you use [double opt-in](/moet-ik-double-opt-in-gebruiken), the welcome email will only be sent after your subscriber has confirmed the subscription.

## Editing the content of the welcome email

You can personalise the text using subscriber variables such as first name, last name or gender. You can also include a link to your own website, or to someone else's.

If you want to include a file, such as an e-book, you can place a download link in the text:

#### Upload the file

Go to Campaigns → Media → Files and add your file.

#### Copy the download link

Under ‘Details’ next to your file, right-click the download link to copy it to your clipboard.

#### Paste the link into your welcome email

Paste the link into the text and leave out the last part `&direct=1`.

## If someone is already on your list

Anyone who is already active on your list will [not be added again](/worden-nieuwe-aanmelders-automatisch-aan-mijn-lijst-toegevoegd) when they subscribe again, and therefore will not receive another welcome email either.

It is not possible to immediately show someone a message when subscribing, such as 'You are already subscribed to this newsletter'. This is because adding a new subscriber happens asynchronously: the subscription is placed in a queue first and is only processed afterwards. This keeps the Laposta system stable and reliable.

## Related articles

#### [What happens to new subscriptions via your form?](/worden-nieuwe-aanmelders-automatisch-aan-mijn-lijst-toegevoegd)

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#### [Sending an invitation to a meeting](/kan-ik-in-laposta-ook-uitnodigingen-versturen)

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#### [What is double opt-in and when do you use it?](/moet-ik-double-opt-in-gebruiken)

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#### [Automatically sending a welcome email or freebie](/automatisch-een-weggever-versturen-na-een-inschrijving)

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