> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.laposta.org/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.laposta.org/_mcp/server.

# Which statistics does Laposta track per list?

> View which statistics Laposta tracks per list and compare the results of your lists.

Laposta measures results on three levels: [per campaign](/welke-statistieken-registreert-laposta-van-mijn-nieuwsbrief), per list and [per subscriber](/houdt-laposta-van-elke-relatie-ook-statistieken-bij). The statistics per list show you how a list performs across all the campaigns in which you have used that list.

You can find these figures on the ‘Subscribers’ page, in a table with one row per list. If you have multiple lists, you can see at a glance which list performs relatively best or worst.

Laposta records four types of data per list:

| Data                   | What you see                                                                                                                                                                                                                    |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Subscribers per status | The number of [active, unsubscribed and cleaned subscribers](/waar-vind-ik-een-overzicht-van-actieve-uitgeschreven-en-opgeschoonde-relaties). You can also view the individual subscribers and their details for each category. |
| Campaigns              | The number of campaigns for which you have used this list.                                                                                                                                                                      |
| Sent newsletters       | The total number of newsletters sent to the subscribers on the list across all those campaigns.                                                                                                                                 |
| Rates                  | An accept, open, click and unsubscribe rate for the list.                                                                                                                                                                       |

The [accept rate](/begrippenlijst#acceptratio), [open rate](/begrippenlijst#openratio), [click rate](/begrippenlijst#clickratio) and [unsubscribe rate](/begrippenlijst#unsubscribe-rate) are explained in the glossary. To find out how to read these figures for a single delivery, see [the results of sent campaigns](/hoe-lees-ik-de-resultaten-van-verzonden-campagnes). You will also see the [visitor statistics](/begrippenlijst#visits): what your subscribers do on your website after clicking. You will only see these figures if you have [connected a web analytics package](/hoe-koppel-ik-google-analytics-en-laposta).

Take the open rate with a pinch of salt. [A single address can generate dozens of opens](/waarom-zie-ik-heel-veel-opens-voor-hetzelfde-adres) and [scanners click links automatically](/kliks-door-robots-scanners), which affects your list average. The click and unsubscribe rates are more reliable, as they require your subscriber to actually click something themselves.

## Related articles

#### [Viewing opens and clicks per campaign](/welke-statistieken-registreert-laposta-van-mijn-nieuwsbrief)

See which delivery, open, click and unsubscribe data is recorded for your newsletter…

#### [Which statistics does Laposta track per subscriber?](/houdt-laposta-van-elke-relatie-ook-statistieken-bij)

View all changes, sent newsletters, opens and clicks in a subscriber's history.

#### [Laposta glossary](/begrippenlijst)

Explanation of all terms from email marketing and Laposta from A to Z.

#### [What do the tracking settings for opens and clicks record?](/tracking-en-rapportage)

You can choose how much data is recorded about your readers, or have the registration…