What is profile enrichment?

With profile enrichment, your subscribers can view, change, and complement their own subscriber data.

Perhaps you currently have a limited amount of data about your subscribers. In that case, it would be good to obtain more subscriber data. Some of the data of your subscribers may have changed over time. Think of address details and areas of interest. In that case, it would be good if your subscribers could change these data themselves.

With more and better data, you can better personalise your newsletters and segment your subscriber lists.

We advise you to inform your subscribers in each newsletter about the possibility of reviewing and, if necessary, adjusting their data.