What is profile enrichment?

With profile enrichment, your subscribers can view, edit, and supplement their own subscriber data.

You might only have a limited number of data from your subscribers. In that case, it would benefit you to obtain more data. Perhaps the data of your subscribers has changed over time, for instance addresses and interests. Then it is convenient if your subscribers can quickly edit this data themselves.

With more and better subscriber data, it becomes easier to personalize your newsletters and segment your subscriber lists.

We recommend reminding your subscribers in every newsletter of their ability to view and update their data if necessary