How does creating a custom template work?
In this article, you will read what to expect when we create a Joe-type custom template for you.
Phase one: Design
Duration: approximately three weeks (also depends on the speed with which we receive feedback).
When you have indicated that you want a customized template, one of our designers will get in touch with you. At first, they will try to get a feel for your wishes for the newsletter's design. This might include:
- A corporate style. Is there a corporate style manual?
- The website. Should the template follow the website's style? Think of fonts, use of colour, returning elements;
- Are there examples in other newsletters that you like, or that contain elements that resonate with you?
- What blocks would you like to use in your newsletters? Think of text blocks, images, videos, calendar items, blocks with multiple columns, etc.
- What are the fixed elements? Think about the logo in the header, contact details in the footer, social media channels;
- All other wishes and requirements we need to take into account.
Using this information, our designers will create a draft. You will receive it via email. We love to hear your feedback. Usually, our designs are well on their way to what you'll be looking for, but there are always notes and questions. We will process those, after which we provide you with a new draft. And so on, and so forth, until you are completely satisfied with your design.
Phase two: Building
Duration: approximately thee weeks.
The template now only exists as an image, and needs to be transformed into code. That has to be done by hand. When that step is completed, we will import the template into your account, with a test-campaign so you can try it immediately. If there are any questions about working with the template, do not hesitate to reach out.
Phase three: Usage, and afterwards
When creating and sending the first newsletters, some difficulties might come to the surface. A block you're still missing, colours that need a slight adjustment, or a change to the footer. These modifications are no issue, and we do not charge extra for them. If elaborate changes are concerned, or a lot of time has passed, you might be charged for the work. In that case, we will indicate this to you before we start working on the template.