How do I resend my newsletter to those who have not opened it?

You can resend your newsletter to those who have not opened it by using a segment. Under Relationships, select the list in question. Then choose the Segment tab and click Create a new segment.

In the new segment, choose Segment based on campaign results and select option b2. Save the segment and name it (e.g., Last campaign not opened).

Now the last campaign must be sent to this segment. To do this, go to Campaigns and copy the last campaign. Go through the steps and indicate in Step 2 that the campaign should be sent to the segment you just created.

The segment always remains valid for the last campaign, so you can use it again for another newsletter.

One more thing: our system can only register whether a newsletter has been opened if it contains images. That does not always happen automatically. This means that some of the recipients in the not opened segment have already seen the newsletter. Below is a link with more information about the open ratio.