Can I insert a mailto link in my newsletter?

Yes. To insert an email address in your newsletter, proceed as follows: 

1. Go to Step 4 in your newsletter campaign.
2. Go to the editor.
3. Place your cursor where you want the email address to be.
4. At the top of the editor page, click on the chainlink symbol to insert/modify a link.
5. Under Link Type, select Email
6. Enter your email address

Here you can also enter the subject and (part of) the reply to the message, if you wish. For example, like this:

Message subject: Notice of members' meeting

Message Body: Dear John, I am emailing you to let you know that I will be attending the membership meeting next Monday. Best regards

Unfortunately Laposta cannot measure the number of clicks on a mailto link. A mailto link opens a mail programme on the computer of your subscriber. Laposta is not a part of this process. (We can allow normal links to pass through our servers, but not mailto links).

To be clear: your subscribers can also 'just' reply to a newsletter. When creating a campaign, you can indicate in Step 1 which reply address you want to use for this purpose.

Finally, you should take into account that the message cannot be extremely long when using a mailto link. Different email clients (of your subscribers) have different limits; most of them are very generous, but for Outlook this limit is somewhere around 600 characters.

If you exceed these 600 characters, your message will not be displayed (and a Google page will be shown instead of your message). If you cannot or do not want to shorten your text for a mailto link, it is best to refer to a web page that contains a form for your subscribers to fill in.