Emoticons (emojis) in the subject line
When filling out the subject line (in Step 1 when creating a campaign), you can also add emoticons. To do so, click on the smiley on the right side.
Emoticons are a good way to add some extra 'flair' to your subject line. It also makes your newsletter stand out more in your recipient's already full mailbox.
A couple of remarks:
- Do not use too many emoticons;
- Almost all email clients display emoticons correctly, but they can look different;
- It is better to place the emoticon at the end, then it will be less of a problem if it is not displayed.
More emoticons
With the button in the subject line, you can select the most frequently used (and best displayed) emoticons. If you are looking for other emoticons, you can find a complete overview here: unicode.org/emoji/charts/emoji-list.html. If you copy an emoji here, you can paste it into the subject line.