Examples of conditional content

There are endless ways to apply conditional content, as long as you have entered subscriber variables into your lists.

Example 1: a municipality that offers texts tailored to subscriber's zip codes

Suppose a municipality wants to explain something to citizens in a particular zip code. For example, road work that has a different planning for each zip code. You can create multiple text blocks, and indicate for each block which subscribers (with what zip code) it should be shown to.

In this example, you select the column and add the following condition into it:

The yellow icon in the column block editor indicates that a condition has been set for the entire block:

In the preview, you will instantly see that a rule applies to this block, and when you click the arrow, you will see what rule it is:

You can test this by adding yourself to the relevant list with (at least) two different email addresses, with different values entered for each email. If you mark these as a test address, and you send a testmail to both addresses, you will see different versions in your mailbox.

In this example, only subscribers with the zip code 28001 will see this Text block in their newsletter. Are you using a table of contents? Subscribers with a zip code not being 28001 will not see the block appear in their Table of contents either.

Furthermore, you can also enter a zip code as 1234 AB, and specify which exact condition must be met to show the relevant Text block.

Example 2: a school that, based on the grade, only sends content to the parents concerned.

Suppose you are organising separate Christmas festivities for children in different grades. The kids in grades 1 and 2 have a Christmas party, the students in grades 3-5 have other activities, and for the children in grade 6, your school will organise a Christmas dinner. You want to make sure that parents only receive information about the activity for their child/children's grade(s). In this example, you create three different versions of a Text block (and button), and appoint conditions to the 'Grade' field (a multiple choice field with several options). 

In this case, the Text block and Button for information about grade 1 and 2 should contain '1' or '2' in the Grades field. For the 'or' function, select 'One of these rules must be met':

For the additional Text blocks and Buttons, specify other conditions for the relevant grades. The preview will look like this:

[screenshot]. 

In the preview, all text blocks and buttons are positioned under each other, and you will see what rules apply to each block. You can hide the bars that show these rules in the preview, by clicking 'Hide conditional content' at the top of your screen. In the preview, all titles and headings are displayed in the table of contents.

When you send this newsletter, the top Text and Button block is only visible to parents whose child is in grade 1 or 2. Only their version will contain a link to the Text block in the table of contents. In the example below, you can see the what this looks like for a parent who has children in grades 1 and 3 (on the left), and a parent with children in grades 2 and 8 (on the right). Both will see different titles and blocks:

[screenshot].