What is an API and how can you use it for integrations?

An API (application programming interface) is the connection that allows your own software to communicate directly with Laposta. The integration works behind the scenes: data is automatically sent back and forth, without anyone having to retype or export it.

Examples of what you can do with such an integration:

Integration with	What happens
Your website or webshop	The email address of someone who places an order is automatically added to a list
Your CMS or CRM	Subscriptions and unsubscribes in Laposta are processed in your own system, and changes in your contact management system are updated in Laposta
Your own system as a sending point	You can create, populate and send a campaign from your CMS without having to log in to Laposta

The API is intended for developers. Without programming experience, you cannot use it yourself, but you can set up integrations without any coding via an automation platform such as Zapier.

What do you need to get started?

An API key

Every account has its own key or keys to establish a connection. You can create them on the ‘Connect’ page.

The API documentation

All endpoints with explanations and examples in your programming language. You can test each endpoint directly using your own key.

If you have never worked with the API before, start with making your first API call.

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