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What are the limitations of the free account?

You can try Laposta without obligation and use it permanently free of charge for up to 2,000 subscribers and 12,000 sent emails per month. There are no strings attached, neither now nor in the future.

The following conditions apply to the free account:

ConditionWhat it means
Up to and including 2,000 subscribersYour account contains a maximum of 2,000 subscribers.
Maximum of 12,000 sent emails per monthWith a full account of 2,000 subscribers, that equals six newsletters per month to your entire list.
A reference to LapostaAt the bottom of every newsletter you send, there is a modest reference with the Laposta logo in the footer below the unsubscribe link.
One account per organisationYou may apply for a maximum of one free account per organisation (company, association).
Support by emailThe helpdesk answers questions about the free account by email. Unfortunately, telephone support is not feasible for free accounts.
Maximum of 3 usersA maximum of 3 people can work in your account with their own login: yourself and two colleagues.
Footer of a newsletter with the unsubscribe link and the Laposta logo below it

With the free account, you can use most of Laposta’s features, though not all of them. You are most likely to notice the following five limitations in practice:

How are the 2,000 subscribers counted?

The limit applies to both your active subscribers and your unique subscribers at the same time. Neither count may exceed 2,000.

  • Laposta counts active subscribers per list. If the same email address is in two lists, it counts as two active subscribers. Subscribers who have unsubscribed or who can no longer be reached due to a hard bounce are not included in the count.
  • Unique subscribers are the unique email addresses across your entire account. That same address is counted once there, regardless of how many lists it is in. This count runs over the entire lifetime of your account: email addresses you delete later also continue to count.

In your account overview under ‘Subscription’, you can see how many active subscribers you currently have, and how many unique subscribers you have had so far.

What happens if you exceed the limit?

If you exceed 2,000 active or unique subscribers, you can choose how you wish to proceed. To find out more, read Converting a free account to paid.