What is profile enrichment by your subscribers?
With profile enrichment, your subscribers can view, edit and complete their own details.
You may only have limited details for your subscribers, or some of their details may have changed over time, such as their address or areas of interest. If you let your subscribers update these details themselves, you can better personalise your newsletters and segment your lists more easily.
Remind your subscribers in every newsletter that they can view their details and update them if needed.
How does profile enrichment work?
Include an edit link in your newsletter. When a subscriber clicks it, the edit form opens automatically so they can edit and complete their own details. After saving, a thank-you page is displayed.
Laposta automatically processes the new details in your list and overwrites the old details.
Setting up and testing the edit form
Before you can use the form, first set up the list, the language and the fields. You can then style the edit form and the corresponding thank-you page. If you want to see for yourself what your subscribers will see, test the edit link by sending the campaign only to yourself first.