Which statistics does Laposta track per list?
Laposta measures results on three levels: per campaign, per list and per subscriber. The statistics per list show you how a list performs across all the campaigns in which you have used that list.
You can find these figures on the ‘Subscribers’ page, in a table with one row per list. If you have multiple lists, you can see at a glance which list performs relatively best or worst.
Laposta records four types of data per list:
The accept rate, open rate, click rate and unsubscribe rate are explained in the glossary. To find out how to read these figures for a single delivery, see the results of sent campaigns. You will also see the visitor statistics: what your subscribers do on your website after clicking. You will only see these figures if you have connected a web analytics package.
Take the open rate with a pinch of salt. A single address can generate dozens of opens and scanners click links automatically, which affects your list average. The click and unsubscribe rates are more reliable, as they require your subscriber to actually click something themselves.