What does digital accessibility mean for your newsletter?
Digital accessibility means that everyone can understand and use your online communications, including people with visual, auditory or cognitive impairments. This contributes to inclusion and equal opportunities: all your customers, members and employees can effortlessly read your newsletter. This increases engagement, and you do not miss out on important target groups or potential customers. Moreover, organisations are increasingly being assessed on how accessible their communication is.
Making your newsletter accessible
A digital newsletter can easily be made accessible. You do not need to create a separate newsletter for this: you can simply adapt the newsletter you are already sending.
There are three areas to pay attention to here. It is best to follow this order: first what you write, then how it looks, and finally how it is put together technically.
If you would rather not figure this out yourself, Laposta can design and build an accessible template for you.