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Entering alt text for an image

In step 4 of creating your newsletter, you can add alt text to your image. Click on an image in your newsletter. On the left side of the screen, enter your text in the ‘Enter alt-text’ field. This field is in the same place in the ‘Image’ and ‘Text with image’ blocks.

The panel of the Image block with the 'Enter alt-text' field highlighted in red below the link field

Why you should enter alt text

Alt text is a short description that appears in place of an image while it is not loaded. A text of just a few words helps you in five ways. The first two are the most important, as they ensure your message is also clear to readers who cannot see the image.

BenefitWhat the alt text does
AccessibilityScreen readers read the description aloud, allowing people with a visual impairment to follow your newsletter as well.
ReachSome email clients block images by default. Your readers will still know what the image shows.
FindabilityIf your newsletter is shared online, the alt text helps search engines index the content.
MessageIf an image fails to load, your message still comes across.
User experienceThe extra description provides context, especially for mobile readers with a slow internet connection.